REEBOK CLASSICS

This project involved producing the Reebok Classics campaign, "Born Classic, Worn for Life," a video and photography series celebrating the shoe's timeless heritage, fronted by AFL talent Jack Ginnivan and model Billie Jean. I led pre-production and on-set management, bringing the team together and supporting the director in executing his vision through sourcing, scheduling, and logistics. The creative direction was cool, lowkey, and effortlessly confident - letting the talent and the shoe speak for themselves without trying too hard. The result was a campaign that felt understated yet iconic, honouring Reebok Classics' legacy while keeping it firmly in the present.