FERRAGAMO, NOT FOR EVERYONE

This end-to-end production was a spec campaign for Ferragamo, crafted to highlight the brand’s exclusivity and timeless elegance. From creative direction to final delivery, the project was thoughtfully executed to reflect Ferragamo’s refined identity through rich visuals, curated styling, and a cinematic tone. Every element was designed to evoke sophistication and longevity, positioning the brand as a symbol of enduring luxury. The result was a polished campaign that felt both modern and unmistakably classic.

Deliverables
Concept, Campaign Video and Editorial Photos

Year
2025

Role
Creative Director, Producer & Stylist

Client
Spec Ad

Creative Director: Jess Magtalas (Me) & Openbook Studios
Producers: Jess Magtalas (Me) & Openbook Studios
Director of Photographer & Editor: Simon Kim
Photographer: JM Tubera
Lighting Assist: Evan Lim
Stylist: Jess Magtalas (Me) & Openbook Studios
Hair & Make-Up: Beth Tamiru
BTS Video: Jack Murphy

PRODUCTION CREDITS

curious to know what’s involved - click below